From a lighting standpoint, casinos have the unique opportunity to shape their environments for both aesthetic and functional purposes. AVL (audio, video and lighting) technology can play a critical role in creating the right experience for guests. In addition to the visual stimulation, casino AVL can help with everything from security to event planning and management.
While Casino is not Scorsese’s most violent movie, it certainly has its share of shocking scenes — especially the torture of De Niro’s character, and the death by overdose of Sharon Stone’s Ginger McKenna. But these events are not merely for shock value, they are a testament to the reality of organized crime and its grip on Las Vegas.
Casino also portrays the human tragedy of compulsive gambling, and how it can wreak havoc on family life and work productivity. While it may seem that casinos bring great economic benefits to communities, studies show that these benefits are often offset by the cost of treating problem gambling and lost worker productivity.
Casinos have so much more to offer than just gaming, and attracting groups and events can be a key growth driver for many properties. But capturing this business requires more than just demographic data about potential customers. With Cvent’s Competitive Market Ads, you can deliver your casino directly to event planners in your target markets who are searching for venues and services that meet their needs, at exactly the moment they have the highest intent to follow through on their search.